Investment and access
Two coaching offers. Two different levels of support.
The Self Launch Mission is the flagship online transformation. In-person coaching is a separate private service with its own pricing and waitlist.
Offer architecture
Start with the kind of support you actually want.
Choose the 12-week Mission if you want to build an identity and operating system with a coached group. Choose in-person coaching if you want Brian beside you during private training sessions. Digital programs are not listed here because they are not available for purchase yet.
Flagship online program
Application requiredThe Self Launch Mission
$3,000 total · 12 weeksA 12-week identity and personal transformation program that helps you build self-leadership and a personal operating system for your entire health and fitness journey, then learn to run it for yourself.
Included
- A 12-week identity and personal transformation program
- The Self Launch Sequence: Pre-Launch, Ignition, Stage Separation & Orbit
- Navigation, Life Support, Fuel, Engine, and Mission Control
- Training, nutrition, recovery, and mindset used to build real-world evidence
- High-touch coaching, reflection, and course correction
- Personal operating manuals and a guided transfer to independent Orbit
This is one 12-week engagement, not a subscription. Applying creates no financial obligation. Start date, payment options, participation requirements, and final cancellation and refund terms will be provided before enrollment.
Explore the MissionSeparate private service
Currently waitlistedIn-person coaching
$999/mo · 2 sessions/week | $1,399/mo · 3 sessions/weekPrivate training with direct supervision for clients who want Brian in the room for each session.
Included
- 55–60 minute 1-on-1 mission training sessions (2–3x/week)
- Precision strength & hypertrophy programming
- Integrated mobility + injury prevention work
- Live form correction and biomechanics adjustments
- Full access to Superset app for session tracking & independent work
- Weekly mission debriefs (check-ins + progression analysis)
- Custom nutrition strategy with live adjustments and macro guidance
- Direct access to in-app coaching chat (Mon–Fri)
- Habit support tailored to your goals and schedule
In-person coaching remains a separate service and is currently waitlisted. Contact Brian to discuss future availability and the terms that apply to this service.
Join the waitlist